Guides

Start & grow

Finding customers, founder-led sales, and the revenue maths behind a B2B offer.

• Founder introduction template
• How do you build a startup pipeline?
• How do you find the first ten customers?
• How do you learn product-market fit from sales conversations?
• Should a founder publish before they prospect?
• Should a founder sell before hiring an SDR?
• Should founders sell before hiring an SDR?
• What CRM can a founder run alone?
• What should a founder send before hiring an SDR?
• Selling SaaS Without a Large Team
• The First Ten Customers